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‘Batman v Superman’ Viral Marketing: Meet Vegan Hipster Lex Luthor




Because Jesse Eisenberg (the social network) play a role in Batman vs Superman: the dawn of Justice, fans not quite sure what to make of the actor who plays Lex Luthor. This is really out of the box options, which, to me, is exciting. A glance at his appearance in Comic-Con trailer teases eccentric take on the character, but the pieces of the new Batman vs Superman, viral marketing provide a better idea of what to expect from the new Lex Luthor. Learn more about Superman's enemies after the jump.

Happiness is over the "profile" section of the Alexander Joseph Luthor Jr., 31 years old, wearing jeans, genius. Reporter's unnamed young millionaires ask some questions when they are waiting in line for the vegan food truck LexCorp who really is a cute little character detail. This Lex Luthor is vegetarian, with fat arms, a dirty hipster hair and all. Who wouldn't be afraid of a man like this?

The piece opens with personal details, touch the backstory of the character:

The father named the company after himself ten years before I made my entry was unexpected in life. But investors seemed to respond to the idea of Father adores, build a legacy for her son. He has used to his advantage. It's a good shtick, and whatever else he is, he is a good businessman.

Alexander Luthor, SR. 's "East Germany émigré, who died suddenly in 2000," who "arrive at our shores with nothing but managed to carve an Empire from the engine and oil" it is coincidence article mentions, Lex Luthor's father an immigrant. Trailer batman vs Superman is not shy about using Superman as an allegory for immigration.

There are a few mentions in the article, the company Wayne, stressing the similarities and differences between Bruce Wayne (Ben Affleck) and Lex Luthor. Unlike Wayne Luthor said he believed in military contracts:

It is a must. We live in the most dangerous time in the entire history of mankind. Statistically speaking, it is my belief that another crisis change the world gliding toward us like a speeding bullet. We must be ready to defend themselves. There is no civilization has ever conquered by having a strong military.

This article is pretty good advertising for the movie Zack Snyder (watchmen). The Dark Knight Viral marketing campaign is a big hit with the fans, and it may be Warner Bros. wants to repeat the success with their upcoming superhero photo. The film is more than five months away, so expect more Batman vs Superman viral marketing. In the meantime, you can follow the Alexander Luthor Jr. on Twitter.

Batman vs Superman opens in theaters March 31, 2016.


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